Owning the search for men's wedding ethnic wear
A loved men's ethnic-wear label with 25+ stores but thin organic reach. Collection-level SEO and a content engine put Kora on page one for the wedding terms grooms search — and made organic a top revenue channel.
- Client
- Kora by NM
- Industry
- Fashion / D2C
- Year
- 2026
- Services
- Technical SEO, Collection & Content SEO, Digital PR & Links
The challenge
Kora had 3 lakh+ happy customers and a strong store network, but Google barely surfaced them. Most traffic came from ads and social, and their high-value wedding terms — sherwani, Jodhpuri, bandhgala — ranked nowhere on search.
What we did
Fix the foundations
Technical audit and clean-up — speed, crawlability, canonicals and Product/Collection schema so every category page could rank.
Optimise the collections
Rewrote and structured collection pages around real buyer terms (sherwani, Jodhpuri, Indo-Western, groom wear) with strong internal linking.
Build wedding-intent content
Style guides and occasion-led content mapped to the groom and guest journey, earning links and topical authority.
The results
Google Search Console · impressions, last 12 months
The work
The pages we rebuilt and optimised for search — restructured around how customers actually find and buy, captured live from koranm.com.
Keyword rankings
Movement on the high-intent terms customers actually search before they buy.
“Digital Jin turned search into one of our biggest channels. We now rank on page one for the exact outfits grooms are looking for.”