Branding that makes you impossible to confuse.
Most brands are not badly designed, they are badly distinguished - competent, forgettable and interchangeable with three competitors. We build identity systems from positioning outwards, so the logo, palette, typography and voice all argue the same case, and so your team can apply them without coming back to us for every asset.
What a branding engagement includes
Brand strategy & positioning
Audience, category and competitor work that decides what you actually stand for, before anyone opens a design tool.
Logo & wordmark design
Primary and secondary marks, responsive lockups and favicon variants, delivered in every format your team will need.
Visual identity system
Colour, typography, layout, iconography and photography direction, defined as a system that holds together across every surface.
Brand voice & messaging
Positioning statement, value propositions, tone of voice and the specific phrases your team should and should not use.
Brand guidelines
A practical guidelines document your in-house team, printers and freelancers can actually follow without asking us.
Launch assets & rollout
Stationery, social templates, packaging direction, presentation templates and the website application of the new identity.
A process built to compound
Discover
Stakeholder interviews, category audit and competitor mapping to find the space you can credibly own.
Position
Agree the strategic platform - who you are for, what you claim, and why it holds up - before design begins.
Design
Identity routes presented as complete worlds rather than logo options, then refined to one system.
Systemise
Document the rules, build the templates and roll the identity out across web, social and print.
Questions, answered
Branding is quoted as a fixed-scope project rather than a retainer, and the number depends on how much is in scope - a logo and basic identity is very different from full positioning, naming and rollout. Send us the brief and we will return an itemised quote within one business day.
A focused identity project typically runs 4-6 weeks. Full brand strategy with naming, positioning and rollout across web and packaging usually runs 8-12 weeks depending on how quickly stakeholder feedback comes back.
No, and we would push back if that is all you asked for. A logo without a system produces inconsistent execution within months. You get the mark plus colour, typography, layout rules, voice and guidelines your team can apply on their own.
Yes. On completion and final payment you own the deliverables outright and we hand over source files and fonts. Nothing is locked to us.
Yes - most of our identity work is evolution rather than replacement. We audit what existing customers actually recognise you by and deliberately carry that forward, rather than resetting equity you have already paid for.
Yes. Our website development team builds the identity into a working site, which is usually where a new brand either holds together or falls apart.
These are a few we can show. Yours could be next.
We've delivered SEO, web and performance programs for 270+ companies across 20+ sectors and 9 countries - much of it under NDA. Tell us your goal and we'll show you exactly how we'd grow it.
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