Google Ads management that stops burning budget.
Google Ads punishes bad structure quietly - budget drains into broad keywords, Performance Max eats your brand traffic, and the dashboard still reports conversions. We rebuild accounts around genuine buyer intent, fix the measurement underneath, and manage them to a cost per acquisition you agree with up front.
What Google Ads management includes
Free account audit
Before anything else, a structured audit of your existing account - wasted spend, search term leakage, conversion tracking errors and structural problems, with the findings written down.
Campaign architecture
Account and campaign structure rebuilt around intent tiers, with match types, negatives and budgets that stop your campaigns competing with each other.
Performance Max & Shopping
Asset groups, feed optimisation and brand exclusions set up so PMax finds new demand instead of quietly re-buying traffic you already own.
Conversion tracking & Consent Mode
Accurate conversion definitions, enhanced conversions and consent handling, so bidding algorithms optimise against real outcomes.
Ad copy & landing page testing
Responsive search ad testing paired with dedicated landing pages, because the click is only half of what you are paying for.
Ongoing optimisation & reporting
Weekly search term review, bid and budget management, and a monthly report that says plainly what was spent and what it returned.
A process built to compound
Audit
A written audit of your existing account, tracking and landing pages, with the wasted spend quantified.
Rebuild
Fix tracking first, then restructure campaigns around intent and set realistic CPA targets together.
Test
Structured tests on keywords, creative and landing pages - one hypothesis at a time so results are readable.
Scale
Push budget into what clears the CPA target and cut what does not, reviewed with you every month.
Questions, answered
Management fees are scoped to account size and complexity and are separate from your ad spend. Tell us your monthly budget and goals and we will send a clear scope and fee within one business day, along with an honest view of whether paid search is the right channel for you.
We scope a fixed monthly fee rather than a percentage. A percentage model rewards an agency for spending more of your money, which is the wrong incentive when the job is to lower your cost per acquisition.
A restructured account usually shows movement in cost per acquisition within 4-6 weeks, once tracking is clean and the algorithm has enough conversion data. Competitive categories take longer to reach a stable, scalable position.
Often yes, but not as your only campaign and not without brand exclusions and a clean feed. Run badly, PMax mostly re-buys traffic you would have won for free. We set it up so it finds genuinely new demand.
Yes, and it is usually where we start. You keep ownership of the account and the data - we get access rather than rebuilding you into an agency-owned account you cannot take with you.
Yes. Our founder is Google Ads and Google Analytics certified, and we are a certified Google Partner. Certification is a floor rather than a differentiator, so judge us on the audit we give you before you sign anything.
These are a few we can show. Yours could be next.
We've delivered SEO, web and performance programs for 270+ companies across 20+ sectors and 9 countries - much of it under NDA. Tell us your goal and we'll show you exactly how we'd grow it.
Or tell us about your project