Paid media that buys profit, not impressions.
Most paid media spends your budget proving what you already knew. We build full-funnel programs across Google, Meta and the channels your buyers actually use - engineered around cost per acquisition and return on ad spend, with creative and landing pages treated as part of the media plan rather than an afterthought.
What a performance marketing engagement includes
Channel strategy & media planning
We map where your buyers actually convert and split budget across search, social and remarketing accordingly - instead of defaulting to whichever platform is fashionable.
Google Ads & Meta Ads management
Campaign build, audience and keyword structure, bidding strategy and daily optimisation across Search, Performance Max, Shopping, Meta and Instagram.
Performance creative
Statics, video and UGC-style creative built as testable variants, because creative is the biggest lever on paid performance once targeting is sound.
Landing pages & conversion rate optimisation
Dedicated landing pages and CRO work so the traffic you pay for actually converts - built by the same team that builds our client websites.
Tracking, attribution & measurement
Server-side and platform tracking, conversion definitions and attribution set up properly, so the numbers you optimise against are real.
Reporting tied to revenue
Plain monthly reporting against CPA, ROAS and pipeline - not impressions, reach or click-through rate in isolation.
A process built to compound
Account & funnel audit
We audit existing accounts, tracking and landing pages to find wasted spend and the fastest wins.
Structure & tracking
Rebuild campaign structure and fix measurement first - optimising against broken data is the most common way budget disappears.
Launch & test
Ship campaigns and creative as structured tests, with clear hypotheses rather than scattered variations.
Scale what pays
Cut what does not clear your CPA target, scale what does, and reinvest into the creative and audiences that compound.
Questions, answered
Management is scoped to account complexity and channel count, and runs as a monthly retainer separate from your ad spend. Most of our paid programs sit inside full growth engagements from ₹1,00,000 per month. Tell us your targets and current spend and we will send a clear scope and price within one business day.
As a rule of thumb, paid media needs enough monthly spend to gather statistically useful data - below roughly ₹75,000 per month in ad spend, most accounts cannot test their way to a reliable answer. If you are below that, we will usually recommend starting with SEO or local SEO instead and say so honestly.
Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook and Instagram), and LinkedIn for B2B. We recommend the mix based on where your buyers convert, not on what we prefer to manage.
Yes. Creative is the single biggest lever on paid performance once account structure is sound, so our social and design teams produce the statics, video and UGC-style variants the campaigns test.
Against cost per acquisition and return on ad spend, tied back to real revenue rather than platform-reported conversions alone. We set up tracking and attribution properly at the start so the numbers are trustworthy.
Paid sits next to our SEO, content and web teams rather than in a silo, so landing pages, creative and organic search all pull in the same direction. You also work directly with the specialists running the accounts, and see exactly where the budget went each month.
These are a few we can show. Yours could be next.
We've delivered SEO, web and performance programs for 270+ companies across 20+ sectors and 9 countries - much of it under NDA. Tell us your goal and we'll show you exactly how we'd grow it.
Or tell us about your project