Amrit Dawani
A quiet, art-led store where the garments, not the interface, speak
Amrit Dawani is a soul-led designer label - 'art over fashion' - with hand-embroidered menswear, womenswear and signature collections like Palm Memoir and Onirico. The store had to feel like a gallery and let the craftsmanship lead.
- Client
- Amrit Dawani
- Industry
- Luxury Fashion · Couture
- Year
- 2026
- Services
- Art Direction, UI Design, E-commerce Build, Front-end Development
Pages we designed & built
Not a one-page template - a full site. Here are the real, live pages we designed and developed, each with its own layout and job to do.
The brief
A couture label that chooses 'art over fashion' cannot be sold like fast fashion. The store had to feel editorial, restrained and emotional - a space where each piece is presented as art, and the philosophy behind it has room to breathe.
The thinking
A gallery, not a grid
We stripped the interface back to charcoal type on warm paper, with generous whitespace and an editorial grid, so the garments and embroidery are the only thing that speaks. The store reads as an exhibition, not a shop.
One restrained accent
A single muted gold thread runs through links and details - the craft and soul of the label - used sparingly so it reads as couture, never decorative.
Story alongside the work
The label's philosophy and collection stories sit beside the photography, so 'I build moments people wear' is felt as you browse, carrying the emotion all the way to the cart.
Colour & meaning
Every colour was chosen for a reason - what it signals to the visitor and how it makes them feel before they read a single word.
Quiet, editorial black - present without competing with the embroidery and craft it frames.
A soft, gallery-wall background that makes each garment feel mounted and considered.
A single restrained accent for the label's craft and artistry - used with discipline.
Captions and metadata that stay legible but never pull focus from the work.
Built for every screen
Designed mobile-first and engineered to look sharp on every device - the same live site on desktop, tablet and phone.
And every page is tuned for the phone - where most of these visitors actually land.
Home
Collection
Product
About
Contact
The full homepage, top to bottom
The complete homepage we shipped - scroll inside the frame to see every section, exactly as it went live.
Homepage on mobile
What we shipped
Pages shipped
“It feels like our atelier, not a store. The restraint lets the embroidery and the soul of each piece lead - which is exactly the impression we want to leave on the people who wear us.”