Wag Wonders
Where probiotic science meets the warmth of a happy, healthy pet
Wag Wonders makes pre- and probiotic grooming products for dogs - shampoos, conditioners and paw butter built around skin-microbiome health. The store had to feel as caring as a pet parent and as credible as the science behind the formulas.
- Client
- Wag Wonders
- Industry
- Pet Care · D2C
- Year
- 2026
- Services
- Brand-led UI Design, E-commerce Build, Product Merchandising, Front-end Development
Pages we designed & built
Not a one-page template - a full site. Here are the real, live pages we designed and developed, each with its own layout and job to do.
The brief
A natural pet-care brand has to win the heart and the head at once. Dog parents shop on love, but they choose on trust - so the store had to feel warm and joyful while making the probiotic, paraben-free, sulphate-free promise impossible to miss.
The thinking
Joy grounded in science
We paired a fresh, healthy teal with deep forest green - clean and clinical, but warm rather than sterile. It signals the probiotic science while keeping the brand as friendly as a wagging tail.
Proof before the scroll
The microbiome story is told in one clear line, with paraben-free, sulphate-free and no-dye claims treated as hero messages. A worried pet parent gets their answer before they ever reach the ingredients list.
Bundles built for repeat
Shampoo, conditioner and paw butter are merchandised as simple grooming kits, so first-time buyers reach for a bundle and come back for refills without hunting through a catalogue.
Colour & meaning
Every colour was chosen for a reason - what it signals to the visitor and how it makes them feel before they read a single word.
Clean, healthy freshness - the clinical reassurance of teal warmed into something friendly and pet-safe.
A grounded, natural depth that gives the bright brand authority and signals real science.
A playful, sunny accent that carries the joy of a happy, well-groomed dog.
A gentle, natural background that keeps the store calm, clean and trustworthy.
Built for every screen
Designed mobile-first and engineered to look sharp on every device - the same live site on desktop, tablet and phone.
And every page is tuned for the phone - where most of these visitors actually land.
Home
Collection
Product
Contact
Blog
The full homepage, top to bottom
The complete homepage we shipped - scroll inside the frame to see every section, exactly as it went live.
Homepage on mobile
What we shipped
Pages shipped
“The store finally feels like our brand - caring and joyful, but serious about the science. Pet parents understand the probiotic story in seconds and buy with real confidence.”