Mundhra Masterbatch
Industrial credibility and a sustainability story for a 25-year masterbatch leader
Mundhra is one of India's leading manufacturers of engineering masterbatches and specialty compounds, trusted by brands like Toyota and Hero. The site had to convey deep technical capability, decades of pedigree and a genuine sustainability commitment to demanding B2B buyers.
- Client
- Mundhra Masterbatch
- Industry
- Manufacturing · Polymers
- Year
- 2026
- Services
- UX & Information Architecture, UI Design, Front-end Development, Technical Content
Pages we designed & built
Not a one-page template - a full site. Here are the real, live pages we designed and developed, each with its own layout and job to do.
The brief
A masterbatch buyer is a technical, risk-averse decision-maker - a polymer engineer or procurement head choosing a long-term supplier. The site had to prove manufacturing scale, material expertise and quality credentials fast, while carrying the brand's sustainability message.
The thinking
Authority in purple and indigo
We anchored the site in Mundhra's deep purple over near-black indigo - confident, premium and industrial - so a technical buyer immediately reads scale and seriousness rather than commodity plastics.
Proof, front and centre
Blue-chip client logos, decades of experience, 12,000 MT capacity and ISO and REACH credentials are surfaced as hero proof, so a risk-averse buyer trusts the supplier before they read a single spec.
Sustainability with substance
A green sustainability thread and recycling-led imagery carry the 'sustainability matters' message, backed by real capability and patented technology rather than empty claims.
Colour & meaning
Every colour was chosen for a reason - what it signals to the visitor and how it makes them feel before they read a single word.
Confident, premium and industrial - the brand's signature, signalling scale and technical authority over commodity plastics.
A near-black depth for heroes that makes the purple and product imagery feel high-end and serious.
The sustainability thread - growth, recycling and a genuine environmental commitment made visible.
A soft, clean background that keeps dense technical content readable and calm.
Built for every screen
Designed mobile-first and engineered to look sharp on every device - the same live site on desktop, tablet and phone.
And every page is tuned for the phone - where most of these visitors actually land.
Home
About
Story
Contact
The full homepage, top to bottom
The complete homepage we shipped - scroll inside the frame to see every section, exactly as it went live.
Homepage on mobile
What we shipped
Pages shipped
“The site finally reflects who we are - a serious manufacturer with real scale and a real sustainability commitment. Technical buyers trust us before they even pick up the phone.”