Generating pharma-machinery enquiries through search
A pharma packaging-machinery manufacturer dependent on referrals and exhibitions, near-invisible on Google. We rebuilt the technical and product-page foundations - and organic is now a 99%-owned, growing source of enquiries for the exact machines buyers search.
- Client
- Parth Engineers
- Industry
- Pharma Machinery
- Year
- 2026
- Services
- Technical SEO, Product & Content SEO, Digital PR & Links
The challenge
Parth Engineers builds vial, ampoule and dry-syrup filling lines, but most enquiries came from referrals and exhibitions. On Google, their product pages didn't rank for the exact machines pharma buyers were searching for.
What we did
Fix the foundations
Technical SEO across the site — speed, crawlability, canonicals and Product/Organization schema — so machine pages could rank and be trusted.
Optimise the product pages
Rebuilt product pages around exact buyer terms (vial, ampoule, dry-syrup, tube filling) with specs, applications and strong internal linking.
Build B2B content & authority
Buying guides and application content for pharma engineers, plus digital PR that earned authority in the packaging-machinery space.
The results
Google Search Console · impressions, last 12 months
The work
The pages we rebuilt and optimised for search — restructured around how customers actually find and buy, captured live from www.parthec.com.
Keyword rankings
Movement on the high-intent terms customers actually search before they buy.
“Search now brings us qualified enquiries every week — including export leads — for the exact machines we manufacture.”