Scaling India's trusted crystal & pooja store on search
A trusted crystal and pooja-essentials store with strong products but limited organic reach. Category SEO and intent-led content grew impressions 9.1× and put Shubhanjali on page one for high-intent spiritual searches.
- Client
- Shubhanjali
- Industry
- Spiritual / D2C
- Year
- 2026
- Services
- Technical SEO, Category & Content SEO, Digital PR & Links
The challenge
Shubhanjali sells healing crystals, rudraksha, idols and complete pooja kits, but ranked poorly for the terms shoppers actually search. Demand leaned on ads and marketplaces, with little durable organic revenue of its own.
What we did
Fix the foundations
Technical SEO clean-up — Core Web Vitals, indexation, canonicals and Product schema — so every category could be crawled and ranked.
Optimise the categories
Restructured and rewrote category pages around real buyer terms (crystals, rudraksha, silver, pooja kits) with strong internal linking.
Build intent-led content
Guides on crystals, vastu and pooja rituals mapped to seasonal demand, earning links and topical authority.
The results
Google Search Console · impressions, last 12 months
The work
The pages we rebuilt and optimised for search — restructured around how customers actually find and buy, captured live from shubhanjalistore.com.
Keyword rankings
Movement on the high-intent terms customers actually search before they buy.
“Digital Jin made organic our biggest channel. We now rank on page one for the crystals and pooja products people search for every day.”