Ranking a luxury bath-fittings brand for high-intent buyers
A luxury bathroom-fittings brand starting from near-zero on search, against giant competitors. We laid the technical and content foundations - and organic is now a 100%-owned, growing channel with the first page-1 wins landing.
- Client
- Stout Sanitaryware
- Industry
- Home & Interiors
- Year
- 2026
- Services
- Technical SEO, Category & Content SEO, Digital PR & Links
The challenge
Stout makes premium faucets, showers and diverters, but on search they were invisible next to established brands. Their category pages didn't rank, and high-intent buyers and interior designers never found them organically.
What we did
Fix the foundations
Technical audit and fixes — speed, crawl paths, canonicals and Product schema — so every series and category page could rank.
Optimise the categories
Restructured category and series pages (faucets, showers, diverters, body jets) around real buyer terms with clean internal linking.
Build authority
Designer-led guides and digital PR that built topical authority for premium bathroom fittings and earned quality links.
The results
Google Search Console · impressions, last 12 months (from a low base)
The work
The pages we rebuilt and optimised for search — restructured around how customers actually find and buy, captured live from stoutsanitaryware.com.
Keyword rankings
Movement on the high-intent terms customers actually search before they buy.
“Digital Jin got us ranking against the big names. Buyers and designers now find us on Google for the products we're known for.”